The traceability of Brazilian cotton was spotlighted during the celebrations of 201 years of Brazil’s Independence at the embassies in Bangkok, Thailand, and Hanoi, Vietnam.

The Brazilian Cotton Growers Association (Abrapa) participated in the events, bringing together important importers of Brazilian cotton in each of the countries. “The embassies are our partners and this is an opportunity to strengthen business ties with Brazilian cotton customers,” said Marcelo Duarte, Abrapa’s director of International Relations.  

At the events, guests could scan a QR Code and get real time information from the Brazilian traceability system. Using a cell phone, they could see which farm grew the cotton used in the Brazilian t-shirts as well as where it was ginned and the entire route taken until reaching the end consumer.  

In Bangkok, the event took place on September 7th and in Hanoi the event took place two days later.  

Brazil’s close ties with both countries is no coincidence. Vietnam is the third main destination for Brazilian cotton. In the 2022/23 season, Vietnamese customers bought 208.68 million tonnes of cotton, behind only China (431.05 million tonnes) and Bangladesh (241.49 million tonnes). 

Thailand, on the other hand, is a market with a large potential for growth. It ranks 10th on the list of importing countries, with 9.15 million tonnes of cotton purchased from Brazil in the 2022/23 growing season.