Brazilian group reaffirms the quality and sustainability of its raw materials

Strengthening the connection between production and Brazil’s textile industry. With this goal, Cotton Brazil — the international promotion program for Brazilian cotton — will take part for the first time in Première Vision Paris 2026, from February 3 to 5, at the Parc des Expositions Paris Nord Villepinte. The Brazilian group will present the concept “Brazil: from farm to fashion,” which showcases the entire Brazilian textile value chain, from cotton farming to garment manufacturing. The stand will be located in Hall 5, number 5P64.

Première Vision Paris has established itself as Europe’s leading trade fair and knowledge exchange platform for the textile and materials industry. The theme of this edition, “Territories of savoir-faire (The landscapes of know-how),” directly connects with the Brazilian textile value chain, in which every stage is guided by sustainability, traceability, and quality — from planting the seed that will become cotton fiber to the final product on store shelves.

Tradition and innovation have always defined the Brazilian textile value chain, the largest and most complete in the West. As a result of this legacy, Brazil is now a global leader in segments such as denim, beachwear and homewear.

Brazilian ‘savoir-faire’ — In this context, Cotton Brazil takes part in this edition of the event with the concept “Brazil: from farm to fashion,” representing the integrated construction of the country’s entire textile chain. Brazil’s history in producing high-quality fibers and fabrics is long, with a tradition of savoir-faire spanning more than five centuries.

Cotton Brazil is a partnership between Abrapa, the Brazilian Cotton Producers Association, ApexBrasil, the Brazilian Trade and Investment Promotion Agency, and Anea, the Brazilian Cotton Exporters Association. Brazil’s presence at the event is organized by Texbrasil, the Brazilian Textile and Fashion Industry Internationalization Program, a partnership between Abit, the Brazilian Textile and Apparel Industry Association, and ApexBrasil.

For Gustavo Piccoli, President of Abrapa, “Being at Première Vision alongside Abit and ApexBrasil demonstrates the strong synergies between Brazil’s cotton and fashion chains. Our participation comes at a particularly important moment for Brazilian cotton, as we seek to further strengthen dialogue with brands and retailers around the world and present Brazilian cotton and the Brazilian textile industry as a reliable, high-quality, traceable, and sustainably produced source.”

The joint space of Brazil at Première Vision Paris will feature a sample forum with 14 Brazilian exhibitors, as well as a dedicated area to welcome visitors, buyers, members of the press, business leaders, government representatives, and key opinion leaders. The space will also showcase fabrics from companies affiliated with the partner entities, in addition to garments by Brazilian designers made from 100% traceable Brazilian cotton, previously presented at São Paulo Fashion Week.

Special talk

In addition to the activities and programming, on February 3 the group will take part in the talk “From farm to fashion: a tradition of innovation across the Brazilian textile value chain,” reaffirming the quality and sustainability of Brazilian raw materials. The session will be led by Marcelo Duarte, Director of International Relations at Abrapa, and Fernando Valente Pimentel, CEO and President Emeritus of Abit. The event is scheduled for 10:30 a.m., in the Pitches Area, Hall 6.

“The strategic collaboration between the production sector and the textile value chain is a distinctive strength of Brazil, enabling joint action in sustainability, continuous advances in quality, and the development of traceability programs. It is this connection between the cotton grown in the field and the demands of industry and fashion that we will showcase at the event,” says Duarte.

From farm to fashion: a tradition of innovation across the brazilian textile value chain

Speakers: Marcelo Duarte, Director of International Relations at Abrapa, and Fernando Valente Pimentel, Honorary President and Executive Director of Abit
Venue: Pitches Area Hall 6
Time: 10:30 a.m.
More information: available on the event’s official website

Brazilian Presence

A total of 15 Brazilian brands will take part in Première Vision Paris 2026: Atelier Lucius Vilar, Atelier Natalia Rios, Balz Studio, Estúdio Rocha, Firma Colab, Innovativ, Moltec, Natural Cotton Color, Nina Galle, Nomad Studio, Nova Kaeru, Savyon, Stampa Studio, Studio Icertain, and Studio Noir, representing the country’s creative and productive diversity.

About Cotton Brazil

Cotton Brazil is the structured and integrated implementation of an international promotion plan for Brazilian cotton, aimed at positioning the country as a global reference for the quality, sustainability, and technological standards of its product. Launched in 2020, the initiative is led by the Brazilian Cotton Producers Association (Abrapa) in partnership with Anea, the Brazilian Cotton Exporters Association, and ApexBrasil, the Brazilian Trade and Investment Promotion Agency, with additional support from the Ministry of Agriculture and Livestock and the Ministry of Foreign Affairs.

About Texbrasil

Texbrasil, the Brazilian Textile and Fashion Industry Internationalization Program, works with companies in the textile and apparel sector to develop strategies for entering the global market. Over its 22-year history, the program has helped approximately 1,900 brands embark on the path to exporting, generating more than USD 9 billion in business. The program is a partnership between Abit, the Brazilian Textile and Apparel Industry Association, and ApexBrasil, the Brazilian Trade and Investment Promotion Agency.

About Abrapa

Abrapa, the Brazilian Cotton Producers Association, represents 99% of all cotton planted, 99% of production, and 100% of cotton exports in Brazil. It operates in both domestic and international markets, promoting Brazilian cotton as a high-quality, traceable, and sustainable product.

About Abit

Abit, the Brazilian Textile and Apparel Industry Association, represents one of Brazil’s most important economic sectors. Representing the productive strength of some 25,300 companies of all sizes located throughout Brazil, Abit members together employ more than 1.34 million workers, and generated revenues of R$204bn (€32.25bn) in 2024.

About ApexBrasil

ApexBrasil, the Brazilian Trade and Investment Promotion Agency, works to promote Brazilian products and services abroad and to attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, ApexBrasil carries out a wide range of trade promotion initiatives, including prospecting and trade missions, business matchmaking events, support for the participation of Brazilian companies in major international trade fairs, visits by foreign buyers and opinion leaders, and other business platforms aimed at strengthening the Brazil brand. The agency also works in coordination with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors that enhance the competitiveness of Brazilian companies and the country as a whole.