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why cotton?

Cotton is an ancient fiber with an important role in the history of human development. This valuable raw material is present in our daily lives in different ways and encompasses a series of benefits for human beings

  • sustainability

    Cotton is a renewable and biodegradable natural fiber, which means it is a more sustainable choice compared to petroleum-derived synthetic materials.

  • new consumption habits

    Cotton meets the demands of new consumers, who seek a return to natural raw materials and value their origin and sustainability of production processes.

  • comfort and soft touch

    It is known to be soft, comfortable and pleasant to the touch. It is a natural fiber that allows the skin to breathe, providing comfort during use.

  • versatility

    It is an extremely versatile fiber, being used in the manufacture of a wide variety of products, from clothing, bedding and towels to medical and personal care products.

  • durability

    Cotton fibers are very durable. Cotton products tend to withstand frequent use, maintaining their structural integrity over a long period of time.

  • hypoallergenic

    For people with sensitive skin or allergies, cotton is an ideal choice as it is less likely to cause irritation or allergic skin reactions compared to synthetic materials.

  • moisture wicking

    Cotton has the ability to absorb moisture from the body, helping to keep you dry and comfortable. This makes the fiber a popular choice for sportswear, underwear and swimwear.

  • reduced environmental impact

    Among the main fabric and clothing production fibers, cotton is the fiber that has one of the shortest decomposition times in nature.


    1 week - 5 months


    1 - 4 years


    20 - 200 years


    25 - 50 years


    30 - 40 years

the history

Brazilian cotton has a curious history of resilience and innovation. According to historical reports, local indigenous people used cotton fibers to produce yarns and rustic fabrics. But in 1750 the country discovered the commercial potential of its agricultural production and cotton became a sort of white gold for the domestic economy.

an ancestral fiber 1500

Brazilian indigenous peoples knew and transformed cotton into threads and rustic fabrics even before the arrival of the Portuguese.

the era of "white gold" 1750

Lint production reached commercial levels and emerged as a promising economic activity for Colonial Brazil.

one of the largest cotton growers and exporters 1980

Brazil had remained relevant in the global cotton market. At the time the country’s Northeast region stood out, leading production.

the cotton bollweevil mid1980s

This small insect brought in from abroad devastated cotton fields, especially in the Northeast, destroying entire growing areas.

huge losses early1990s

In addition to the pest, changes in economic policies contributed to the reduction of more than 60% of the cotton acreage. 800,000 people were unemployed by 1995.

overcoming the challenges late1990s

Cotton farming was restored in Brazil through technology advances, and the crop migrated to the Brazilian Midwest, where the plant adapted to the soil and climate.

the Brazilian Cotton Growers Association (Abrapa) is founded 1999

The organization helped spread new farming techniques and good practices. The creation of Abrapa marks a new phase of prosperity and development for cotton.

creation of the Responsible Brazilian Cotton (ABR) socio-environmental certification 2012

Based on regional sustainability practices, a national protocol was established in 2012 for the socio-environmental certification of Brazilian cotton, the ABR..

today cotton is produced across various regions of the country

the biggest producing state are Mato Grosso & Bahia, which grows more than 90% of our fiber

cotton br


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