Cotton Brazil is excited to be a part of the iconic denim tradeshow Kingpins for the first time!

What is Kingpins?

Kingpins is a denim tradeshow known to fashion enthusiasts and industry insiders alike. First launched in New York in 2004 as a jean supply chain show, Kingpins has “grown [their] mission to connect the community and have taken [their] concept around the world,” as noted on their website. This exciting show provides a hub for sharing innovations, ideas, and connections within the international denim community.


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Where is the show held?

Kingpins hosts shows in New York, Hong Kong, Hangzhou, and Amsterdam, including one this week! 

The upcoming show will be held on April 24-25th at Sugar Factory in Amsterdam (Kristalpromenade 7, 1165 PD Halfweg, Netherlands), and this year, Cotton Brazil will have a booth!

Who will be there?

Denim industry professionals, including designers and product developers, as well as global denim brands, suppliers, and influencers, will be in attendance. 

This exclusive denim trade show boasts creativity and innovation and is invitation-only. Attendees and booth holders receive or request invites prior to the show, as noted in the show entry rules section of the Kingpins website. “Everyone who enters the show floor must be on our guest list, registered through Kingpins, and present their QR code as confirmation of registration” (Kingpins). 

Since 2019, this invite-only event has considered corporate social responsibility (CSR) standards while extending the invite. “Kingpins Show is committed to accelerate innovation and change within the denim supply chain to advance the Decade of Action to deliver the Sustainable Development Goals by 2030. Supported by the Conscious Fashion Campaign, in collaboration with the United Nations Office for Partnerships, we educate and mobilize the fashion sector to action solutions for social, economic, and environmental change” (Kingpins).

Cotton Brazil is proud to present at Kingpins, highlighting our commitment to traceability, quality, and innovation in Brazilian cotton, all aligned with the ABR standards.

What to Expect from Cotton Brazil’s Booth

Building Trust and Empowering Choices: Strengthening Consumer Confidence with Knowledge to Make Informed Decisions

Allow us to welcome you to our booth! We hope to offer our Brazilian hospitality where attendees can:

  • learn more about ABR certified Brazilian cotton
  • take photos with our traceability installation
  • discover the journey our raw material takes, from seed to shirt, simply by scanning a QR code provided on an official t-shirt
  • and enjoy video footage from the latest fashion show from São Paulo Fashion Week featuring Brazilian cotton, Sou de Algodão

Our booth is a brand activation that helps to reacquaint our raw material with the global denim community. 

We hope to see you there! Cotton Brazil will be located in the Green area at Booth M!

Fashion at Kingpins: Trend and Technology

According to the show program for the April Amsterdam show, a number of seminars will be held each day among the vast range of information, innovation, and inspiration shared at Kingpins. Panels and presentations from designers and other denim industry professionals include “Future Fits Forum,” “AI and Denim: Innovations Shaping the Industry,” “Digital Product Passport in Denim,” and “Trend A/W 25/26.” 

Join Us in Celebrating Denim Innovation at Kingpins

Kingpins is the perfect opportunity to unite the denim-loving community, present the latest industry news, and bring new solutions for more sustainable productions. “We are committed to sharing ideas with the denim industry and inspiring each other to continually learn as much as we can. We strive to be productive and progressive members of the indigo community and are dedicated to bringing sustainability and best practices to our industry” (Kingpins). 

Cotton Brazil is honored to showcase our contributions to the denim community, including our traceability initiatives. We look forward to welcoming you to Booth M in the Green area at Kingpins Amsterdam!

Here are just a few of the forums and installations we’re looking forward to:


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About – Kingpins Show

Show Entry Rules – Kingpins Show

Our CSR Policy – Kingpins Show

SDG Page – Kingpins Show

Show Program – Kingpins Show