Latin America is weaving a new fashion narrative — rooted in cotton and conscious craft

With the region in the spotlight, fashion turns to heritage, craftsmanship and traceable cotton to tell more conscious stories Latin America is having a defining moment on the global stage. From Bad Bunny’s Super Bowl LX halftime show to the rise of “Brazil Core,” the region’s culture and creative expression are shaping trends and influencing […]

Cotton Brazil Advances Strategic Expansion in India

A delegation of producers and exporters carries out an agenda in India, expands market share, and joins the presidential mission to advance trade negotiations between Mercosur and India With the mission of increasing Brazilian cotton’s share in the Indian market, strengthening trade partnerships, and promoting the unique qualities of Brazil’s fiber, a Brazilian delegation made […]

Brazilian cotton was a highlight at the Textile Exchange Conference 2025

A Brazilian delegation coordinated by Abrapa demonstrated, using concrete examples, how Brazilian cotton can be sourced securely, sustainably, and traced by brands worldwide The Brazilian Cotton Growers Association (Abrapa) was present at the Textile Exchange Conference 2025 in Lisbon, Portugal. The goal of the Brazilian delegation at the event—considered one of the most relevant in […]

COP30: Abrapa highlights Brazilian cotton’s role in promoting a conscious consumption agenda

The Brazilian Cotton Growers Association took part in events organized by CNA (the Brazilian Agriculture and Livestock Confederation) during the Conference in Belém (Pará). The Brazilian Cotton Growers Association (Abrapa) presented a panel dedicated to natural fibres on November 12th at the “AgroBrasil” Pavillion. The Pavillion, coordinated by the Brazilian Agriculture and Livestock Confederation (CNA), […]

At São Paulo Fashion Week, Abrapa proves fashion can be fully traceable

At the latest edition of São Paulo Fashion Week (SPFW), the Brazilian Cotton Growers Association (Abrapa) demonstrated that fashion and sustainability can walk hand in hand. Conceived by Paulo Borges, founder and creative director of SPFW, and styled by Paulo Martinez, the runway presented 36 all-black-tie looks, entirely made with traceable Brazilian cotton, from seed […]

Brazil presents two innovations at ITMA Asia + CITME

Brazilian Cotton Growers Association launches a batch-based traceability system and the Knowledge Hub, a platform that guides how to use Brazilian cotton For the first time, Brazil is formally taking part in ITMA Asia + CITME, one of the world’s largest textile machinery events, held from 28 to 31 October in Singapore. During the exhibition, […]

Brazilian Cotton: a natural response to the world’s microplastics crisis

World Cotton Day is celebrated each year on the 7th of October. Ideally, on this occasion, we, as cotton producers, would take the opportunity to celebrate the successes of the Brazilian cotton-farming sector, to highlight the many uses and benefits of this productive plant, and praise the virtues of our natural fibre, such as its […]

Brazil holds a week-long promotion of cotton at Expo Osaka 2025

Brazilian cotton was highlighted at the Expo Osaka 2025 event in Japan during the week of August 18th-23rd. The Brazilian Cotton Growers Association (Abrapa) held an exhibition entitled “Power of the Natural: From Cotton Fields to Fashion”, with garments that reveal the multiple uses and cultural expressions of Brazilian cotton. The aim was to highlight cotton’s […]

Brazilian Cotton School Opens International Enrolments for Class of 2026

Interested in understanding more about how Brazil has become the largest exporter and third largest producer of cotton in the world? Join the Brazilian Cotton School, a learning program about the Brazilian cotton production chain, starting in the fields through to the textile mills. The class of 2026 is now accepting applications and has places […]

Immersion trip demonstrates Brazilian cotton’s traceability and sustainability

The ninth edition of the “Buyers Mission” took place in August and attracted textile mills from Bangladesh, China, India, Pakistan, Türkiye and Vietnam. In early August, a delegation of 20 executives from major global textile companies participated in the Buyers Mission. Over one week, representatives from six of the largest cotton-importing countries visited farms, cotton […]