The Green Side of TikTok: How Sustainability Creators are Influencing Conscious Consumerism
TikTok is a video-sharing app that hosts an international community of over one billion active users monthly (Social Pilot). It grew in popularity during the pandemic, and while it was known for its viral dance routines early on, it is now full of a highly diverse range of content. Oftentimes, authenticity is what many users […]